Seychelles President James Michel / Image from Seychelles Ministry of Tourism & Culture
May 06, 2012
Seychelles, the Indian Ocean?s most sought-after tourist destination, got the full cover and eight pages-plus of the most-read and respected glossy ?Arabian Business? magazine.
Issue 12, Volume 13 of the ?Arabian Business? magazine, dated March 25, has an official portrait of President James Michel of the Seychelles on its cover. Having the front cover of such an important glossy magazine dedicated to Seychelles comes at the same time as the island?s tourism board launched new approaches to intensify the visibility campaign of Seychelles in the Middle East.
Elsia Grandcourt, CEO of the Seychelles Tourism Board, has just been to the ATM Tourism Trade Fair in Dubai, where she led a Seychelles delegation to the most important tourism fair of the Middle East. In Dubai, Mrs. Grandcourt was hosted by radio interviews and gave interviews to different tourism trade publications. During the different press interviews, Mrs. Grandcourt said that she appreciated the direct effect of having had the cover of a popular Arabian Business magazine dedicated to Seychelles. ?The Arabian Business magazine has today helped the Tourism Board propel Seychelles as the new destination for the Middle East and the Arabian World,? Elsia Grandcourt said.
Seychelles has more air connectivity with the Middle East than with anywhere else in the world. Emirates has 13 weekly flights between Dubai and Seychelles offering First, Business, and Economy Class between Etihad and Air Seychelles, which has 6 weekly flights offering Business and Economy Class between Abu Dhabi and Seychelles; Qatar Airways has 7 weekly flights, again offering Business and Economy Class between Doha and Seychelles. The Middle East Hub gives Seychelles the possibility of saying that it is now but one stop away from anywhere in the world.
Seychelles is still enjoying an increase in its visitor arrival numbers. As of April 29, the island?s Statistical Bureau reported an 8 percent increase in the Seychelles arrival figures over the same period as 2011. ?This reflects positively on the planning and on the strategizing of the Tourism Board at the annual Marketing Meeting. They have shown that they were a proactive Tourism Board,? a British journalist reflected following a recent interview.
Alain St.Ange, the Seychelles Minister for Tourism and Culture, said that the Seychelles is today more known than ever before in the four corners of the world. He has complimented the team at the Tourism Board for working tirelessly to increase the visibility of the islands. ?Too often we took it for granted that the beauty of our islands was enough to fill our hotel beds, but this is not so. We have to work to keep Seychelles in the forefront and in the minds of every potential traveler after the holiday of his life. We have to ensure that travel agents everywhere will recommend Seychelles before other competing destinations. This is why we have Seychelles Tourism Board Offices in our important tourist markets, and this is why we continuously participate at Tourism Trade Fairs. Visibility for our islands is achieved only by us being present and by us being seen in the market place,? Minister St.Ange said.
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